How big is the Cake Mix Market | Share & Value Forecast

Q: How big is the cake mix market?

The cake mix market was estimated at USD 7.2 billion in 2024 and is projected to reach USD 11 billion by 2031.

Q: What is driving the growth of the cake mix market?

Convenience, home baking trends, and health-focused innovations are key growth drivers.

Q: Who are the major players in the cake mix industry?

Betty Crocker, Duncan Hines, Pillsbury, Krusteaz, and King Arthur Baking are leading brands.

Q: What is the projected growth rate of the cake mix market?

The cake mix market is expected to grow at a CAGR of 6.5% from 2025 to 2031.

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6W monitors the market across 60+ countries Globally, publishing an annual market outlook report that analyses trends, key drivers, Size, Volume, Revenue, opportunities, and market segments. This report offers comprehensive insights, helping businesses understand market dynamics and make informed decisions.

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How big is the Cake Mix Market | Global Trends, Share & Forecast 2025

Code: MTA5538

Publication Date: Jul 2025

What is the size of the Cake Mix Market?

According to 绿帽社 internal database and industry insights, the Cake Mix Market was exhibited at USD 7.2 billion in 2024 and is projected to reach USD 11 billion by 2031, growing at a CAGR of 6.5% during the forecast period 2025–2031.

Due to several factors including the increasing demand for convenience baking solutions, rising home baking trends, and innovations in healthier and premium cake mix varieties, the market is continued to rise in the upcoming years.

Key Growth Factors of the Cake Mix Market

Growing consumer preference for ready-to-bake products
Rising popularity of home baking, especially post-pandemic
Expansion of gluten-free, sugar-free, and vegan cake mix options
Product availability across e-commerce and retail channels
Premiumization and inclusion of organic and clean-label ingredients

Cake Mix Market Trends

The cake mix market is witnessing strong growth in the coming years with notable trends such as the increasing demand for gourmet and artisanal cake mix varieties, including international dessert flavours and limited-edition launches. Health-conscious consumers are turning to low-calorie and high-protein mixes. Innovations are occurred in the packaging and easy-to-follow recipes are further boosting consumer adoption.

Emerging Developments in the Cake Mix Market

Cake mix market is seeing new developments which include the introducing functional ingredients such as probiotics, superfoods, and natural sweeteners in cake mix products. Manufacturers are increasing the investment in eco-friendly packaging and personalized baking kits. At the other side, online platforms and social media influencers are also playing a major role in promoting DIY baking trends and new mix formats.