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How big is the E-Reader Market | Sales, Trends & Future Outlook 2025

Code: MTA5715 Publication Date: Jul 2025

How big is the e reader market?

According to 绿帽社 internal database and industry insights, the Global e-reader market was valued at approximately USD 7.4 billion in 2024 and is projected to reach USD 10.6 billion by 2031, growing at a CAGR of 5.2% during the forecast period.

The growth is driven by increasing digital reading habits, rising demand for lightweight and paper-like display devices, and wider accessibility of e-books across genres and languages. E-readers continue to gain popularity among students, professionals, and passionate readers due to their battery efficiency, e-ink technology, and reduced eye strain compared to traditional screens.

Key Growth Factors of the E-Reader Market

  • Increased use of digital content for leisure and education
  • Designs that are lightweight and portable improve reader convenience.
  • Growth in multilingual e-book offerings and local content
  • Long battery life and eye-comfort advantages of e-ink displays
  • Rising adoption in developing regions due to falling device prices
  • Expanding partnerships between device makers and digital bookstores

E-Reader Market Trends

The market is witnessing strong demand for glare-free e-ink displays and waterproof designs. Devices with adjustable lighting, larger storage, and audiobook integration are gaining traction. Subscription-based ecosystems and library partnerships are further boosting engagement. Color e-ink and flexible screens are emerging as innovation areas.

Emerging Developments in the E-Reader Market

Manufacturers are integrating stylus support and note-taking features to appeal to students and professionals. AI-driven reading recommendations and cloud sync capabilities are improving the user experience. Efforts are being made to reduce device weight further while improving page refresh rates and screen resolution.

Major Companies in the E-Reader Market

  • Amazon.com, Inc.
  • Rakuten Kobo Inc.
  • Barnes & Noble, Inc.
  • PocketBook International SA
  • Onyx International Inc.
How big is the E-Reader Market : FAQ's
The e-reader market is expected to reach USD 10.6 billion by 2031.
E-ink Carta, Bluetooth audiobook support, adaptive front light, and note-taking features are improving usability and functionality.
The e-reader market is projected to grow at a CAGR of 5.2% during upcoming years.
Challenges include competition from tablets and smartphones, limited color support in e-ink, and dependency on content ecosystems.
Asia-Pacific and North America are leading, with rising adoption seen in Latin America and Eastern Europe as well.
6W monitors the market across 60+ countries Globally, publishing an annual market outlook report that analyses trends, key drivers, Size, Volume, Revenue, opportunities, and market segments. This report offers comprehensive insights, helping businesses understand market dynamics and make informed decisions.
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