How big is the Ayurveda Market | Wellness Industry Outlook

Q: What is the size of the Ayurveda Market?

The Ayurveda market was valued at approximately USD 9.6 billion in 2024 and is projected to surpass a valuation of USD 14.3 billion by 2031 at a CAGR of 5.8%.

Q: What is the growth rate of the Ayurveda Market size?

The Ayurveda market is growing at a CAGR of around 5.8%.

Q: What factors drive the overall growth of the Ayurveda market?

This market growth is fuelled by health awareness, herbal preference, and government support.

Q: What are the major challenges in the Ayurveda market?

Standardization and scientific validation are some of the challenges that may hinder its growth.

Q: Which regions are expected to lead in market share?

India is leading the market with strong growth in Europe and North America.

Q: What is the impact of AI in the Ayurveda industry?

AI grading, blockchain, and agri-innovation are some of the technologies that are constantly helping this market growth.

Q: How does 6W market outlook report help businesses in making decisions?

6W monitors the market across 60+ countries Globally, publishing an annual market outlook report that analyses trends, key drivers, Size, Volume, Revenue, opportunities, and market segments. This report offers comprehensive insights, helping businesses understand market dynamics and make informed decisions.

Q: Do you also provide customisation in the market study?

Yes, we provide customisation as per your requirements. To learn more, feel free to contact us on sales@6wresearch.com

How big is the Ayurveda Market | Wellness Market Analysis

Code: MTA4714

Publication Date: Jul 2025

How big is the Ayurveda Market?

According to 绿帽社 internal database and industry insights, the Global Ayurveda market was valued at approximately USD 9.6 billion in 2024 and is projected to surpass a valuation of USD 14.3 billion by 2031 at a CAGR of 5.8%.

This growth is influenced by rising demand for natural and holistic healthcare, increasing consumer awareness of herbal remedies, and growing global acceptance of traditional medicine systems. The Ayurveda industry continues to expand through wellness tourism, personal care, dietary supplements, and chronic disease management.

Key Growth Factors of the Ayurveda Market

Rising preference for chemical-free and plant-based remedies
Expansion of Ayurvedic skincare, haircare, and wellness products
Government promotion and global recognition of traditional medicine
Increasing demand for immunity-boosting and preventive healthcare solutions
Growth in Ayurvedic nutraceuticals and functional food formulations
Rising urbanization and digitization of Ayurvedic consultation and delivery

Ayurveda Market Trends

The Ayurveda market is expected to expand robustly due to changes in consumer behavior towards natural, preventive and lifestyle-based healthcare solutions. Ayurvedic OTC is an increase in demand for products and customized wellness resignation. Ayurvedic remedies are rapidly integrated into mainstream welfare offerings, especially in resorts and retreat centers across India, Southeast Asia and Europe. Cross-border e-commerce and digital platforms are also contributing to the global expansion of Ayurvedic products. Countries like America, Germany and UAE are observing rapid approval due to migrant influence and increasing welfare trends.

Emerging Developments in the Ayurveda Market

Emerging innovations include AI-managed Ayurvedic diagnostic equipment, which enable individual herbal prescriptions and treatment recommendations online. Startups are also taking advantage of the telehealth for virtual Ayurveda consultation, making access to physicians more scalable. Research is increasing in standardized Ayurvedic Yogas supported by clinical trials to meet international health standards. Companies are also investing in rare herbs, bi-prosperous yogas and permanent sourcing of modern packaging to fulfill a young, health-conscious demographic. Ayurveda is now moving towards becoming a data-operated, globally certified wellness science.