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Hand Sanitizer Market Size in India  | Usage Trends & Forecast 2025

Code: MTA4651 Publication Date: Jul 2025

What is the growth rate of the India Hand Sanitizer Market?

According to ÂÌñÉç internal database and industry insights, the India Hand Sanitizer Market is expected to develop at a substantial CAGR of 7.3% during the forecast period 2025–2031.

The hand sanitizer market in India is growing steadily, as the hygiene awareness continues post-pandemic and consumer preferences shift toward skin-friendly and natural formulations.

Key Growth Factors of the India Hand Sanitizer Market

  • Increasing public hygiene consciousness with the time
  • requent use in public places, healthcare, education, and transport sectors
  • Rise in demand for alcohol-based and herbal sanitizers
  • Entry of FMCG and personal care giants with diverse product ranges
  • Surge in demand of sanitizers with moisturizing and fragrance features
  • Expanding institutional and commercial consumption

India Hand Sanitizer Market Trends

The India hand sanitizer market is evolving with the trends such as the shift from panic-driven bulk use to daily hygiene products with added skincare benefits. With the time, the Natural ingredient-based, pocket-sized, and spray-form sanitizers are gaining popularity among consumers. The demand of consumers is aligning with brands that offer non-sticky, quick-dry, and mild fragrance variants.

Emerging Developments in the India Hand Sanitizer Market

Market has shown some major developments with the innovation that includes non-alcoholic, kids-safe sanitizers, and multipurpose surface and hand spray formats. Other types of sanitizers such as refill pouches and bulk dispensers are now seen across institutions and getting attention of the population. Brands are also marketing dermatologist-tested and vitamin-enriched sanitizers, responding to concerns over dryness and irritation.

Major Companies in the India Hand Sanitizer Market

  • Dabur India Ltd.
  • Reckitt Benckiser (Dettol)
  • Himalaya Wellness
  • Hindustan Unilever (Lifebuoy)
  • ITC (Savlon)
  • Patanjali Ayurved
  • Godrej Consumer Products
  • Mamaearth
  • Medlife & Apollo (Healthcare lines)
Hand Sanitizer Market Size in India : FAQ's
The market is expected to grow at a CAGR of 7.3% during the forecast period 2025-2031.
Yes, hygiene routines have become habitual, especially in workplaces, schools, and public venues.
Both have demand—alcohol-based dominate, but natural sanitizers are rising among skin-sensitive consumers.
Pocket-sized sprays, pumps, and refill packs are gaining momentum in both personal and commercial use.
FMCG giants dominate with trust-driven marketing and wide distribution networks, accelerating growth.
6W monitors the market across 60+ countries Globally, publishing an annual market outlook report that analyses trends, key drivers, Size, Volume, Revenue, opportunities, and market segments. This report offers comprehensive insights, helping businesses understand market dynamics and make informed decisions.
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