Home Decor Market Size in India

Q: What is the expected growth rate of the home decor market in India?

The home decor market in India is anticipated to grow at a CAGR of 9.6% during the forecast period 2025鈥�2031.

Q: Which regions are leading the Indian home decor market?

Metro cities like Delhi NCR, Mumbai, Bangalore, and Hyderabad are leading the home d茅cor market.

Q: What trends are shaping the home decor industry in India?

Sustainability, online customization, fusion styles, and smart home integration are key market trends.

Q: What challenges does the Indian home decor market face?

Challenges include price sensitivity, counterfeit imports, and fragmented supply chains in the unorganized sector.

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Home Decor Market Size in India | Growth Forecast 2025

Code: MTA4675

Publication Date: Jul 2025

What is the growth rate of the India Home Decor Market?

According to 绿帽社 internal database and industry insights, the India home decor market is projected to grow at a CAGR of 9.6% during the forecast period 2025–2031.

Due to rise in disposable incomes, increasing urban housing, and a growing desire for aesthetic and personalized living spaces, the home decors market is continued to rise in the forthcoming years

Key Growth Factors of the India Home Decor Market

Growing urban population and new residential construction projects
Increasing demand for modern, theme-based, and personalized interior solutions
Developments of middle-class segment with higher spending on home interiors
Growth in organized retail and online decor platforms
Seasonal and festive buying trends boosting short-term demand
Influence of social media and lifestyle influencers on consumer preferences

India Home Decor Market Trends

India home decor market is transforming with the increasing demand for sustainable, handcrafted, and artisanal decor items. The demand of multifunctional furniture, minimalistic designs, and smart decor solutions are on the rise. The introduction of virtual room planners and AR-based visualization tools are occurring on online platform. Regional crafts and fusion themes are gaining traction among millennials. Platform like e-commerce and D2C brands are expanding their reach through tier 2 and tier 3 cities.

Emerging Developments in the India Home Decor Market

India is seeing emerging developments such as the use of eco-friendly materials like bamboo, jute, and reclaimed wood. Some notable trends are seen in the home decor market such as DIY home decor kits, smart lighting, and customized wall art. Collaborations between home decor brands and real estate developers for turnkey interior solutions are increasing. Subscription-based decor boxes and rental furniture options are also gaining popularity, especially among young, mobile consumers.