Home Care Market Size in India

Q: What is the expected growth rate of the home care market in India?

The home care market in India is expected to register a CAGR of 8.9% during the forecast period 2025鈥�2031.

Q: What does the future of the Indian home care market look like?

The future outlook is positive, with increased demand for green products, tech-enabled cleaning solutions, and higher penetration in Tier 2 and Tier 3 cities.

Q: Which regions in India are driving demand in the home care market?

Urban centres like Mumbai, Delhi, Bangalore, and Pune are key demand hubs of home care market.

Q: What challenges does the Indian home care market face?

Consumer price sensitivity, counterfeit products, low rural penetration for premium offerings, and supply chain constraints during seasonal disruptions.

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Home Care Market Size in India | Demand Outlook & Growth Forecast 2025

Code: MTA4674

Publication Date: Jul 2025

What is the growth rate of the India Home Care Market?

According to 绿帽社 internal database and industry insights, the India home care market is projected to grow at a CAGR of 8.9% during the forecast period 2025–2031.

As the urbanization, disposable incomes, hygiene awareness are increasing, there is a shift in consumer behaviour towards the branded and multi-functional home care solutions.

Key Growth Factors of the India Home Care Market

Growing demand for hygiene and sanitation products post-pandemic
Rise in dual-income households leading to buy ready-to-use cleaning solutions
Expansion of product categories such as air fresheners, surface cleaners, and disinfectants
Penetration of organized retail and availability of home care items through online platforms
Product innovations in eco-friendly, herbal, and multipurpose cleaning formulas
Marketing campaigns focused on health, safety, and cleanliness

India Home Care Market Trends

The Indian home care market is evolving with the shift towards premium and sustainable cleaning products. One notable trend is opting for value-added products with antibacterial and natural ingredients. Regional brands are launching sachet-sized and refill pack forms to target the price-sensitive consumers. Further, the trend of smart cleaning tools, such as robotic vacuum cleaners and automated dispensers, is gaining traction in urban areas.

Emerging Developments in the India Home Care Market

The launch of eco-conscious product lines with biodegradable packaging and plant-based ingredients are the emerging developments in the herbal market of India. Global and domestic players are investing in automation for distribution and supply chains. Companies are expanding their footprint into rural markets to offer affordable SKUs and educational outreach. The focus on allergen-free, pet-safe, and child-safe formulations is also increasing. Digital transformation in inventory management and consumer targeting is enabling to respond quickly to evolving needs.