Herbal Medicine Market Size | Share & Outlook 2025

Q: What was the value of the herbal medicine market in 2024?

The herbal medicine market was estimated at USD 166 billion in 2024.

Q: How big will the herbal medicine market be by 2031?

The Herbal medicine market is projected to reach USD 305 billion by 2031.

Q: What is driving the global herbal medicine market growth?

Major drivers include growing health consciousness, demand for traditional medicine, and preference for natural treatments.

Q: What are the key trends in the herbal medicine market?

Trends include digital retail growth, personalized herbal remedies, clinical testing, and clean-label product innovation.

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6W monitors the market across 60+ countries Globally, publishing an annual market outlook report that analyses trends, key drivers, Size, Volume, Revenue, opportunities, and market segments. This report offers comprehensive insights, helping businesses understand market dynamics and make informed decisions.

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Herbal Medicine Market Size | | Growth Forecast 2025

Code: MTA4671

Publication Date: Jul 2025

What is the size of the Herbal Medicine Market?

According to 绿帽社 internal database and industry insights, the Global Herbal Medicine Market was demonstrated around USD 166 billion in 2024 and is predicted to reach USD 305 billion by 2031, growing at a CAGR of 9.2% during the forecast period 2025–2031.

The growth is attributed to rising global interest in traditional healing systems, increased awareness of natural remedies, and the shift toward preventive healthcare solutions. Consumers are increasingly seeking herbal alternatives to synthetic drugs for chronic and lifestyle-related conditions.

Key Growth Factors of the Herbal Medicine Market

Increasing prevalence of chronic diseases like diabetes and arthritis
Favourable regulatory frameworks promoting traditional medicine
Rising demand for plant-based, chemical-free health solutions
Expansion of Ayurveda, Traditional Chinese Medicine (TCM), and Unani practices
Consumer inclination toward immunity-boosting and anti-inflammatory ingredients
Growing R&D investments in botanical drug formulations

Herbal Medicine Market Trends

Herbal Medicine Market is moving towards the transition with emerging trends such as clinically validated herbal formulations and standardized dosing. The demand is increasing for multi-functional products targeting immunity, stress, and gut health. Platforms such as the online health stores, nutraceutical platforms, and e-pharmacies are enhancing accessibility. Further, the clean-label, vegan, and sustainably sourced herbal supplements are in high demand, especially in North America and Europe.

Emerging Developments in the Herbal Medicine Market

The herbal medicine market is getting advanced with developments such as the integration of AI for herbal compound discovery, development of herbal biosimilars, and nano-formulated herbal drugs for improved bioavailability. Further, the companies are investing in global certifications, traceability, and clinical trials to improve product credibility. Also, the herbal medicines are seeing growth inclusion in integrative healthcare and wellness programs worldwide.