What is the India digital lending market size and growth rate?
According to ÂÌñÉç internal database and industry insights, the
India digital lending market is projected to grow at a
CAGR of 22.1% in the upcoming years. Urban and semi-urban regions such as Delhi NCR, Bengaluru, Mumbai, Hyderabad, and Jaipur are witnessing a flow in digital loan disbursals across personal, SME, and consumer finance categories.
This growth is being driven by rising smartphone penetration, regulatory support for digital lending frameworks and increasing reliance on digital platforms for quick and seamless loan processing. Enhanced fintech innovation and the adoption of AI and data analytics in credit underwriting are further contributing to the expansion of this market.
Key Growth Factors of the Digital Lending Market
- Access to loans via mobile devices is made possible by an increasing number of internet and smartphone users.
- Transition to contactless and paperless loan application procedures
- Growing demand for credit from MSME and underserved sectors
- RBI supportive regulatory changes for fintechs and NBFCs
- Using digital footprints to adopt alternative credit scoring models
- Expanding network of collaborations between banks and fintech companies
Digital Lending Market Trends
India digital lending market is evolving rapidly with growing integration of AI-driven underwriting, instant loan approvals, and real-time credit scoring. There is a notable rise in Buy Now Pay Later (BNPL) schemes, particularly in the e-commerce and retail sectors. Fintech companies are introducing embedded lending solutions within digital ecosystems and platforms, making loan offerings more contextual and customer-centric. Tier II and III cities are emerging as new growth hubs due to expanding fintech infrastructure and growing digital literacy.
Emerging Developments in the Digital Lending Market
The market is undergoing major transformation as traditional banks increasingly collaborate with fintech firms to offer co-lending solutions. The implementation of the Digital Lending Guidelines by the RBI has enhanced transparency and consumer protection. Additionally, new models like peer-to-peer (P2P) lending, platform-based lending, and API-led credit platforms are gaining momentum. These innovations are not only improving loan accessibility but also reducing disbursal timelines and improving user experience.
Major Companies in the Digital Lending Market
- Lendingkart Technologies Pvt. Ltd.
- KreditBee
- Capital Float (Axio)
- CASHe
- PaySense (now part of PayU)
- Indifi Technologies Pvt. Ltd.
- Navi Technologies
Digital Lending Market Size in India : FAQs
The digital lending market in India is expected to grow at a CAGR of 22.1% over the upcoming years.
Improved smartphone penetration, simplified loan applications and targeted MSME lending programs are driving adoption in non-metro regions.
Digital lenders are primarily serving salaried professionals, small business owners, and first-time borrowers who may lack traditional credit history.
The RBI Digital Lending Guidelines, mandatory disclosure norms and requirements for direct loan disbursal into borrower bank accounts are streamlining the market.
6W monitors the market across 60+ countries Globally, publishing an annual market outlook report that analyses trends, key drivers, Size, Volume, Revenue, opportunities, and market segments. This report offers comprehensive insights, helping businesses understand market dynamics and make informed decisions.
Yes, we provide customisation as per your requirements. To learn more, feel free to contact us on
sales@6wresearch.com