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Credit Card Market Size in India | Market Size & Consumer Trends 2025

Code: MTA4516 Publication Date: Jun 2025

What is the India Credit Card Market Size?

According to ÂÌñÉç internal database and industry insights, the India credit card market is projected to grow at a compound annual growth rate of 11.7% during the forecast period of 2025–2031.

This growth is fueled by the expanding digital ecosystem, increased financial inclusion, and the growing preference for contactless payments, EMI options, and lifestyle-based credit offerings.

Key Growth Factors

  • Increasing urbanization and aspirational spending patterns
  • Rise of e-commerce platforms and digital-first payment preferences
  • Widespread issuance of co-branded and rewards-based credit cards
  • Fintech collaboration enabling easier onboarding and access to credit
  • RBI-led push for secure digital transactions and credit accessibility
  • Rapid growth of credit card usage in Tier 2 and Tier 3 cities

Credit Card Market Trends

India credit card market is expected to witness transformative trends such as AI-based credit profiling, virtual card issuance, and embedded finance offerings. The introduction of its BNPL characteristics, card controls on the app, and lifestyle-oriented rewards plans is altering the user experience. Banks and fintech firms are targeting younger demographics through digital campaigns and simplified eligibility processes.

Emerging Developments in the India Credit Card Market

The most recent advancements in the India credit card market area comprise the implementation of the UPI-enabled credit purchases, tokenization to give secure transactions, and the self-service options offered by the application such as an immediate limit increase or personalized incentives. The virtual cards are there and tap-to-pay smartcards, and are gaining much traction especially among the digitally literate consumers. All the efforts of regulatory authorities towards the greater transparency alongside the deployment of the AI to the risks modeling will probably cause the surge in customer experience and creditworthiness assessment in the upcoming years.

Major Companies

  • HDFC Bank
  • ICICI Bank
  • State Bank of India
  • Axis Bank
  • Kotak Mahindra Bank
Credit card market size in India : FAQ's
Greater access to credit, online shopping growth, and contactless payment habits are key drivers behind the credit card boom.
Private banks lead with strong urban penetration, while fintech-backed issuers are growing rapidly among younger consumers.
High competition, credit risk in unsecured lending, and cybersecurity threats remain major industry concerns.
AI-based fraud detection, mobile-first card management, and seamless digital onboarding are defining the future of credit access.
6W monitors the market across 60+ countries Globally, publishing an annual market outlook report that analyses trends, key drivers, Size, Volume, Revenue, opportunities, and market segments. This report offers comprehensive insights, helping businesses understand market dynamics and make informed decisions.
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