How Big is the Detergent Market | Size & Trends 2025

Q: What is the market size of the detergent market in 2025 and 2031?

The detergent market was valued at USD 104.8 billion in 2025 and is expected to reach around USD 139.8 billion by 2031.

Q: What is the CAGR of the detergent market between 2025 and 2031?

The detergent market is anticipated to grow at a CAGR of 5.70% % during the forecast period.

Q: What are the key trends in the detergent market?

Key trends include demand for eco-friendly and concentrated products, growing popularity of liquid and capsule detergents, and sustainable packaging innovations.

Q: What are the main drivers of the detergent market?

The market is driven by rising hygiene awareness, urbanization, product innovation, and increasing use of washing machines globally.

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6W monitors the market across 60+ countries Globally, publishing an annual market outlook report that analyses trends, key drivers, Size, Volume, Revenue, opportunities, and market segments. This report offers comprehensive insights, helping businesses understand market dynamics and make informed decisions.

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How Big is the Detergent Market | Growth & Trends 2025

Code: MTA6037

Publication Date: Jul 2025

What is the Detergent Market Size?

According to 绿帽社 internal database and industry insights, the Global Detergent market was valued at USD 104.8 Billion in 2024 and is expected to reach USD 139.8 Billion by 2031, growing at a compound annual growth rate of 5.70% during the forecast period

This market is witnessing strong growth fueled by increasing urbanization, rising hygiene awareness, and growing demand for eco-friendly and high-efficiency cleaning products. The shift towards liquid and capsule-based detergents, innovations in sustainable packaging, and expanding consumer base in emerging economies are also key contributors to market expansion.

Major Growth Factors of the Detergent Market

Rising awareness of hygiene and cleanliness
Growing demand for eco-friendly and biodegradable products
Increasing adoption of liquid and pod detergents
Expanding urban population and middle-class households
Product innovations and fragrance diversification
Rising penetration of automatic washing machines
Surge in demand for industrial and institutional detergents
Growth in e-commerce distribution channels

Detergent Market Trends

The detergent market is undergoing a transformation with a noticeable shift towards concentrated and liquid formats. Consumers are seeking products that combine cleaning efficiency with skin-friendly and sustainable ingredients. There’s also a rise in demand for premium detergents with added features such as fabric care and long-lasting fragrance. Packaging innovations and marketing focused on eco-consciousness are further influencing buyer preferences.

Emerging Developments in the Detergent Market

Detergent market is anticipated to emerge with major introduction of plant-based and enzyme-powered detergents aimed at reducing environmental impact. Major brands are focusing on launching refill packs and recyclable containers to support sustainability. Additionally, partnerships with biotech companies are helping manufacturers develop high-performance green formulations suitable for low-temperature washes and sensitive fabrics.