How big is the deodorant market | Analysis & Size 2025

Q: What is the market size of the deodorant market in 2025 and 2031?

The deodorant market was valued at around USD 1.2 billion in 2025 and is projected to reach approximately USD 7.0 billion by 2031.

Q: What is the CAGR of the deodorant market between 2025 and 2031?

The deodorant market is anticipated to grow at a CAGR of 7.5% during the forecast period.

Q: What are the key trends in the deodorant market?

Key trends include growing demand for natural and aluminum-free deodorants, sustainable packaging innovations, and rising popularity of gender-neutral and long-lasting deodorant products.

Q: What are the main drivers of the deodorant market?

The deodorant market is driven by increasing awareness of hygiene, rising disposable incomes, product innovations, and growing consumer preference for personal care products.

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6W monitors the market across 60+ countries Globally, publishing an annual market outlook report that analyses trends, key drivers, Size, Volume, Revenue, opportunities, and market segments. This report offers comprehensive insights, helping businesses understand market dynamics and make informed decisions.

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How Big is the Deodorant Market | Trends, Stats & Forecasts 2025

Code: MTA6024

Publication Date: Jul 2025

What is the Deodorant Market Size?

According to 绿帽社 internal database and industry insights, the Global Deodorant market was valued at USD 1.2 billion in 2024 and is anticipated to exceed USD 7.0 billion by 2031, registering a steady at a CAGR of 7.5% during the forecast period.

The market is witnessing significant expansion due to increasing consumer awareness around personal hygiene, growing demand for gender-specific and long-lasting deodorants, and the rising popularity of natural and aluminum-free formulations. Product innovation, lifestyle changes, and aggressive marketing strategies by key players further fuel market growth across both developed and emerging regions.

Major Growth Factors of the Deodorant Market

Increasing focus on personal hygiene
Rising demand for natural and aluminum-free deodorants
Expanding young population and urbanization
Growing adoption of grooming products among men
Product innovations in fragrance and format
Enhanced retail distribution and online availability
Celebrity endorsements and brand promotions
Surge in disposable income in emerging economies

Deodorant Market Trends

The deodorant market is experiencing a notable shift towards sustainable and natural product offerings. Consumers are actively seeking paraben-free, cruelty-free, and eco-friendly deodorants, which is prompting manufacturers to reformulate their products and invest in sustainable packaging. Gender-neutral and long-lasting fragrances, as well as roll-on and cream-based formats, are gaining traction among varied consumer groups.

Emerging Developments in the Deodorant Market

Innovations in deodorant formulation, such as probiotic-infused and water-based variants, are reshaping the competitive landscape. Companies are increasingly focusing on biodegradable and refillable packaging. Strategic collaborations between cosmetic brands and dermatological labs are also contributing to the development of sensitive-skin-friendly deodorants, enhancing market penetration in specific consumer segments.