How big is the data market | View Market Size

Q: What is the market size of the data broker market in 2025 and 2031?

The data broker market was valued at approximately USD 285 billion in 2024 and is projected to reach around USD 470 billion by 2031.

Q: What is the CAGR of the data broker market between 2025 and 2031?

The data broker market is anticipated to grow at a CAGR of 7.5% during the forecast period.

Q: What are the key trends in the data broker market?

Key trends of data broker market include the shift to ethical and privacy-compliant data sourcing, growth of real-time data services, and AI-driven personalization.

Q: What are the main drivers of the data broker market?

The data broker market is driven by the growing use of customer intelligence, data-driven business strategies, and the rise of digital marketing platforms.

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6W monitors the market across 60+ countries Globally, publishing an annual market outlook report that analyses trends, key drivers, Size, Volume, Revenue, opportunities, and market segments. This report offers comprehensive insights, helping businesses understand market dynamics and make informed decisions.

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How big is the data market | Industry Outlook, Size & Forecast to 2025

Code: MTA5775

Publication Date: Jul 2025

What is the Data Market Size?

According to 绿帽社 internal database and industry insights, Global Data market was valued at USD 285 billion in 2024 and is anticipated to exceed USD 470 billion by 2031, registering a steady at a CAGR of 7.5% during the forecast period.

This market is witnessing robust growth due to the rising demand for actionable consumer and business data across sectors. It is primarily driven by the growing emphasis on data-driven decision-making, the expansion of digital marketing strategies, and the widespread use of mobile and online platforms that generate vast volumes of user data. Additionally, the rise of AI and predictive analytics and increasing third-party data utilization further fuel market expansion.

Major Growth Factors of the Data Market

Rising demand for targeted advertising
Increasing use of third-party data across industries
Advancements in AI and data analytics
Expansion of e-commerce and digital platforms
Growth in location-based and behavioural data usage
Surging mobile and internet penetration
Emergence of real-time data services
Higher reliance on customer intelligence tools

Data Market Trends

The data broker market is experiencing significant traction in real-time data solutions and privacy-compliant data acquisition practices. There is an increasing push towards ethical data sourcing and the use of blockchain for transparent transactions. Companies are leveraging advanced analytics to offer more personalized and predictive data sets, while sectors like finance, retail, and healthcare are enhancing customer segmentation through brokered insights.

Emerging Developments in the Data Market

The data broker market is evolving rapidly with the launch of consent-based and decentralized data exchange platforms. The growing focus on privacy regulations like GDPR and CCPA is encouraging innovation in data compliance tools. Moreover, strategic collaborations between data providers and AI platforms are enabling broader access to enriched, real-time datasets that power automation, advertising, and personalization at scale.