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How big is the contrast media market | Trends 2031

Code: MTA5138 Publication Date: Jul 2025

 

What is the Contrast Media Market Size?

According to ÂÌñÉç internal database and industry insights, the Global Contrast Media Market was valued at USD 5.54 billion in 2024 and is anticipated to exceed USD 6.8 billion by 2031, registering a steady at a CAGR of 2.59% during the forecast period.

Contrast Media market is anticipated to have robust growth due to the rise in  demand for CT, MRI, and ultrasound imaging is increasing rapidly as a result of the increasing prevalence of chronic diseases and the advancements in technology. The market is further promoted by the integration of AI for more precise contrast dosing and diagnostics and the transition toward non-invasive procedures.

Major Growth Factors of the Contrast Media Industry

  • Rising prevalence of chronic diseases
  • Technological advancements in imaging systems
  • Increasing preference for non‑invasive diagnostics
  • AI-driven dosage optimization in radiology
  • Shift to decentralized imaging centers
  • Adoption of low- and iso-osmolar contrast agents
  • Regulatory approvals of safer agents
  • Expansion of microbubble contrast usage 

Contrast Media Market Trends

Contrast Media is witnessing the broader adoption of safer, low-osmolar formulations and automated dosage systems that are incorporated with AI-enabled injectors. A growing number of imaging centers are transitioning to decentralized care models, which involve the relocation of contrast procedures from traditional hospital settings to ambulatory and outpatient facilities.

Emerging Developments in the Contrast Media Industry

Contrast Media is evolving with Real-time ultrasound contrast (microbubble) which is acquiring popularity, particularly in the field of cardiovascular and liver imaging. In addition, there is a discernible trend toward the development of personalized dosing strategies propelled by AI and biodegradable, eco-friendly agents, which improves both diagnostic accuracy and patient safety.

Major Companies in the Contrast Media Industry

  • Bayer AG
  • GE Healthcare
  • Bracco Imaging
  • Lantheus Medical Imaging
  • Guerbet
  • Cardinal Health
  • Telix Pharmaceuticals
  • FujiFilm
  • Trivitron Healthcare
  • M. Biotech Limited

 

How big is the contrast media market : FAQ's
The market was USD 5.54 billion in 2024, growing at a CAGR of 2.59% through 2031.
The Contrast Media market projected to reach USD 6.8 billion by 2031.
Growth is driven by AI-enhanced dosage systems, safer low- and iso-osmolar agents, decentralized imaging settings, and microbubble ultrasound contrast agents.
The contrast media market faces several challenges, including high cost of certain contrast agents, which can create affordability issues, particularly in low-income or developing regions.
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