How big is the clean label market

Q: What is the current size of the clean label market?

The clean label market was valued at USD鈥�51.6鈥痓illion in 2024 and is projected to reach USD鈥�88.7鈥痓illion by 2031.

Q: What is the growth rate of the clean label market?

The clean label market is expected to grow at a CAGR of 8.1% during the forecast period of 2025 to 2031.

Q: Which applications contribute the most in the clean label market?

Snacks, dairy, bakery, beverages, nutritional supplements, and pet foods.

Q: What is driving demand in the clean label market?

Ingredient transparency, clean eating habits, natural product demand, and health-focused consumer behavior.

Q: What challenges does the clean label market face?

Higher production costs, formulation complexity, shelf-life issues, and inconsistent global regulations.

Q: How does 6W market outlook report help businesses in making decisions?

6W monitors the market across 60+ countries Globally, publishing an annual market outlook report that analyses trends, key drivers, Size, Volume, Revenue, opportunities, and market segments. This report offers comprehensive insights, helping businesses understand market dynamics and make informed decisions.

Q: Do you also provide customisation in the market study?

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How big is the clean label market | Trends 2031

Code: MTA5264

Publication Date: Jul 2025

How big is the Clean Label Market?

According to 绿帽社 internal database and industry insights, the clean label market was valued at approximately USD鈥�51.6鈥痓illion in 2024 and is projected to reach USD鈥�88.7鈥痓illion by 2031, growing at a CAGR of 8.1%.

This growth is driven by increasing consumer preference for transparency in ingredients, demand for natural food products, and the rising influence of health and wellness trends.

Key Growth Drivers of the Clean Label Market

Rising demand for food products free from artificial additives, preservatives, and colors
Growing awareness around food safety, transparency, and clean nutrition
Expansion of clean-label offerings in snacks, beverages, bakery, and dairy categories
Increasing influence of fitness trends, diet-conscious consumers, and e-commerce availability
Regulatory support and clean-label certifications shaping industry standards

Clean Label Market Trends

The clean label market is witnessing increased innovation in plant-based, allergen-free, and organic product segments. Manufacturers are reformulating products to include fewer, recognizable ingredients. Consumers are reading labels more closely, favoring products with natural sweeteners, non-GMO components, and preservative-free compositions. Clean-label claims are also being extended to pet foods and personal care items. North America dominates the market, while Asia-Pacific is gaining traction with rising middle-class health awareness.

Emerging Developments in the Clean Label Market

Recent developments include the rise of fermentation-derived natural preservatives and the use of AI to optimize clean-label formulations. Food producers are collaborating with ingredient technology firms to simplify ingredient lists without compromising shelf life or flavor. Clean-label beauty and supplement markets are also expanding. Transparency-enhancing tools such as QR code-based sourcing and blockchain-backed traceability are building consumer trust.