How big is the clean beauty market

Q: What is the current size of the clean beauty market?

The clean beauty market was valued at USD鈥�8.6鈥痓illion in 2024 and is projected to reach USD鈥�15.4鈥痓illion by 2031.

Q: What is the growth rate of the clean beauty market?

The clean beauty market is expected to grow at a CAGR of 8.5% between 2025 and 2031.

Q: Which applications contribute the most in the clean beauty market?

Skincare, haircare, makeup, personal hygiene, and baby care products.

Q: What is driving demand in the clean beauty market?

Ingredient transparency, clean-label movement, eco-friendly packaging, and demand for non-toxic personal care.

Q: What challenges does the clean beauty market face?

Greenwashing concerns, lack of global regulatory clarity, higher production costs, and limited product shelf life.

Q: How does 6W market outlook report help businesses in making decisions?

6W monitors the market across 60+ countries Globally, publishing an annual market outlook report that analyses trends, key drivers, Size, Volume, Revenue, opportunities, and market segments. This report offers comprehensive insights, helping businesses understand market dynamics and make informed decisions.

Q: Do you also provide customisation in the market study?

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How big is the clean beauty market | Growth Analysis 2025

Code: MTA5262

Publication Date: Jul 2025

How big is the Clean Beauty Market?

According to 绿帽社 internal database and industry insights, the Global Clean Beauty Market was valued at approximately USD鈥�8.6鈥痓illion in 2024 and is projected to reach USD鈥�15.4鈥痓illion by 2031, growing at a CAGR of 8.5%.

This growth is fueled by rising consumer awareness of ingredient transparency, preference for natural formulations, and regulatory shifts promoting sustainable beauty standards.

Key Growth Drivers of the Clean Beauty Market

The increasing popularity of non-toxic, non-cruel and environmentally kind skin and cosmetic products
The increasing health-consciousness and knowledge concerning the dangerous ingredients
Increase in product lines of clean beauty by large personal care brands
Growing demand of plant-based, vegan, and organic beauty products
Social media and influencer-based consumer change to ethical brands

Clean Beauty Market Trends

The clean beauty market is seeing growing adoption of transparent labeling, minimalist formulations, and recyclable packaging. Consumers are prioritizing ingredient safety and traceability, boosting demand for paraben-free, sulfate-free, and fragrance-free products. Indie brands and direct-to-consumer models are gaining momentum, supported by e-commerce and digital platforms. North America and Europe lead the market, while Asia-Pacific is showing rising demand, especially in urban wellness-conscious populations.

Emerging Developments in the Clean Beauty Market

The recent developments in the clean beauty market are innovation in waterless beauty forms and upcycled ingredients. Biotechnology is being employed by companies in order to develop laboratory grown actives and sustainable replacements to conventional chemicals. Consumer trust is being affected by such certification standards as EWG Thoroughly vetted and COSMOS Organic. Partnerships between skincare companies and environmental nonprofits are advertising environment-friendly procuring and circular beauty ideas.