How Big Is the Business Analytics Software Market

Q: How big is the business analytics software market in 2024?

The business analytics software market was estimated at USD 68 billion in 2024.

Q: What is the expected market size by 2031?

The market is projected to reach USD 136 billion by 2031, growing at a CAGR of 10.6%.

Q: What factors are driving growth in the business analytics software market?

Cloud adoption, demand for real-time insights, AI integration, and increased digital transformation initiatives are driving growth.

Q: What are the top trends shaping the business analytics software industry?

Augmented analytics, mobile BI, data storytelling, and seamless software integrations are shaping the market.

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How Big Is the Business Analytics Software Market | Forecast 2031

Code: MTA5439

Publication Date: Jul 2025

What is the size of the Business Analytics Software Market?

According to 绿帽社 internal database and industry insights, the Global Business Analytics Software Market was estimated at USD 68 billion in 2024 and is projected to reach USD 136 billion by 2031, growing at a CAGR of 10.6% during the forecast period 2025–2031.

Due to several growth factors including the rising demand for actionable insights, cloud-based deployments, and increasing reliance on data to drive business performance and innovation across industries, the market is continued to rise in the coming years.

Key Growth Factors of the Business Analytics Software Market

Growing need for real-time data-driven decision-making
Rapid adoption of cloud-based software solutions
Increasing integration of artificial intelligence and machine learning
Expansion of e-commerce, fintech, and digital healthcare ecosystems
Rising demand for customer behaviour analytics and performance metrics

Business Analytics Software Market Trends

Business Analytics Software Market is growing with self-service BI tools which are gaining traction, and empowering non-technical users to explore data independently. Also, the AI-integrated analytics platforms are automating insight generation and anomaly detection. Further, the cloud-native analytics software is becoming the preferred deployment model for scalability and flexibility.
Together, all these trends are contributing in the expansion of the market.

Emerging Developments in the Business Analytics Software Market

Business analytics software market is seeing new developments such as the augmented analytics using AI, NLP, and automation is reducing the dependency on data scientists. At the other side, the data visualization and storytelling features are being enhanced to make data more intuitive and actionable. Also, the market is integrated with CRM, ERP, and marketing automation tools is deepening the analytics ecosystem. Further, the subscription-based SaaS models are expanding market accessibility for SMEs and startups.