How big is the Brandy Market | Global Investment Insights

Q: How big is the brandy market?

The brandy market was estimated at USD 24 billion in 2024 and is projected to reach USD 40 billion by 2031.

Q: What drives the brandy market growth?

Premiumization trends, rising alcohol consumption in emerging markets, and product innovation are driving growth.

Q: What are the current trends in the brandy industry?

Craft and flavoured variants, RTDs, and sustainable production methods are the recent trends.

Q: Which regions are leading in brandy consumption?

Asia-Pacific leads due to volume, while Europe and North America dominate the premium segment.

Q: What are the challenges in the brandy market?

Regulatory restrictions, taxation, and shifting consumer preferences toward other spirits are the main challenges.

Q: How does 6W market outlook report help businesses in making decisions?

6W monitors the market across 60+ countries Globally, publishing an annual market outlook report that analyses trends, key drivers, Size, Volume, Revenue, opportunities, and market segments. This report offers comprehensive insights, helping businesses understand market dynamics and make informed decisions.

Q: Do you also provide customisation in the market study?

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How big is the Brandy Market | Investment Potential 2025

Code: MTA5303

Publication Date: Jul 2025

What is the size of the Brandy Market?

According to 绿帽社 internal database and industry insights, the Global Brandy Market was valued at USD 24 billion in 2024 and is projected to reach USD 40 billion by 2031, growing at a CAGR of 6.6% during the forecast period 2025鈥�2031.

The growth is fuelled by increasing premiumization, rising disposable incomes, and the growing global popularity of aged spirits in emerging markets.

Key Growth Factors of the Brandy Market

Rising demand for premium and craft brandy varieties
Expansion of the global hospitality and nightlife industry
Growing consumer interest in Western-style alcoholic beverages in Asia and Africa
Increased availability through online and retail alcohol distribution channels
Marketing campaigns highlighting heritage, quality, and artisanal production

Brandy Market Trends

The brand market is expanding its landscape worldwide with notable trends such as the strong demand for flavoured and small-batch craft brandy. Also, the shift is toward premium and ultra-premium segments with heritage branding. With the time, ready-to-drink (RTD) cocktails featuring brandy are gaining popularity among younger consumers. Further, the sustainable packaging and organic certification are emerging as selling points.

Emerging Developments in the Brandy Market

Brandy market is seeing few developments with the investments of producers is increasing in digital engagement strategies and virtual tastings to attract millennials. Also, the new product launches include low-ABV brandy options catering to health-conscious drinkers. Further, the AI and IoT are being integrated in distillation and aging processes to maintain quality consistency. Sustainability practices in grape sourcing and barrel reuse are being prioritized.