How big is the Bra Market | Global Statistics Report 2025

Q: How big is the bra market?

The bra market was estimated at USD 80 billion in 2024 and is projected to reach USD 110 billion by 2031.

Q: What is driving the growth of the bra market?

Consumer demand for comfort, inclusivity, functional wear, and eco-conscious products are driving growth.

Q: What trends are influencing the bra industry?

Wireless and sports bras, smart wearables, sustainable materials, and AI-powered fitting are on top trends.

Q: What challenges does the bra market face?

Sizing inconsistencies, high return rates in online sales, and growing competition from local brands are challenges faced by the market.

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How big is the Bra Market | Stats and Future Outlook 2025

Code: MTA5299

Publication Date: Jul 2025

What is the size of the Bra Market?

According to 绿帽社 internal database and industry insights, the Global Bra Market was valued at USD 80 billion in 2024 and is projected to reach USD 110 billion by 2031, growing at a CAGR of 5.1% during the forecast period 2025鈥�2031.

As the market is driven by rising awareness around comfort, body positivity, functional designs, and increasing demand for both every day and specialty bras across global demographics, the Bra Market is predicted to grow in the forthcoming years.

Key Growth Factors of the Bra Market

Increasing focus on body inclusivity and extended size ranges
Growing e-commerce penetration and direct-to-consumer (DTC) models
Higher demand for comfort-based, wire-free, and seamless bras
Innovation in fabrics, moisture control, and design for active lifestyles
Social media marketing and influencer impact on consumer preferences

Bra Market Trends

Bra market is expanding with the trends which include the sustainable and eco-friendly bras which are made from organic cotton and recycled materials are gaining traction. Aside from this, the wireless bras, sports bras, and bralettes dominate demand due to consumer shift toward comfort.Tech-integrated bras with posture support and smart health tracking are emerging in niche markets. Further, the custom-fit and adaptive bras for maternity, post-surgery, and differently-abled consumers are expanding.

Emerging Developments in the Bra Market

Bra market is seeing emerging developments which include the AI-driven sizing tools and virtual fitting rooms are transforming the online shopping experience. Aside from these, the smart bras embedded with sensors for health monitoring and activity tracking are under development.Startups are focusing on biodegradable materials and zero-waste packaging to appeal to eco-conscious buyers. 3D-knitted bras and seamless wearables are improving both design efficiency and wearer comfort.