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How big is the beauty device market | Segmentation 2031

Code: MTA58923 Publication Date: Jul 2025

How big is the beauty device market?

According to 绿帽社 internal database and industry insights, the beauty device market was valued at approximately USD 86.7 billion in 2024 and is projected to reach USD 197.4 billion by 2031, registering a CAGR of 12.3% during the forecast period.

This growth is driven by rising consumer awareness about skincare, increasing demand for at-home beauty treatments, and the growing popularity of anti-aging and skin rejuvenation technologies.

Key Growth Factors of the Beauty Device Market

  • Rising demand for non-invasive aesthetic treatments and personal grooming
  • Technological innovations in skincare and anti-aging beauty devices
  • Expansion of dermatology clinics and medspa services across urban regions
  • Surge in online beauty product sales and virtual skincare consultations
  • Increasing prevalence of skin disorders like acne, hyperpigmentation, and rosacea
  • Lifestyle changes and a growing focus on personal appearance and wellness

Beauty Device Market Trends

The market is shifting toward smart and connected beauty devices integrated with mobile apps for personalized treatment routines. Brands are emphasizing ergonomic, multifunctional, and travel-friendly designs. Growing interest in clean beauty and sustainability is leading to the development of eco-friendly and rechargeable devices. The use of AI and skin analysis tech is enhancing consumer engagement and product effectiveness.

Emerging Developments in the Beauty Device Market

Beauty tech companies are investing in AI-powered skin diagnostics, sensor-based real-time feedback systems, and customized regimens using data-driven insights. 3D printing and nanotechnology are influencing device construction, while subscription-based beauty device services are gaining popularity. Brands are also collaborating with dermatologists and influencers to enhance product credibility and consumer trust.

Major Companies in the Beauty Device Market

  • L鈥橭r茅al S.A.
  • Nu Skin Enterprises, Inc.
  • Panasonic Corporation
  • Procter & Gamble Co. (P&G)
  • Koninklijke Philips N.V.
  • YA-MAN Ltd.
How big is the beauty device market: FAQs
The beauty device market is projected to reach USD 197.4 billion by 2031.
The beauty device market is expected to grow at a CAGR of 12.3% during the forecast period.
Home-use skincare devices, anti-aging and acne treatment devices, and LED therapy tools are among the fastest-growing segments.
Asia-Pacific, North America, and Europe are the key regions witnessing high demand, driven by tech-savvy consumers and rising disposable incomes.
6W monitors the market across 60+ countries Globally, publishing an annual market outlook report that analyses trends, key drivers, Size, Volume, Revenue, opportunities, and market segments. This report offers comprehensive insights, helping businesses understand market dynamics and make informed decisions.
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