Functional beverage market size | Global Report 2025

Q: What is the size of the global functional beverage market in 2024?

The global functional beverage market is valued at USD 143.5 billion in 2024.

Q: What is the projected market size of the functional beverage industry by 2031?

It is projected to reach USD 248.2 billion by 2031.

Q: What is the expected CAGR for the functional beverage market from 2024 to 2031?

The market is expected to grow at a CAGR of 8.3% during this period.

Q: What factors are driving the growth of the functional beverage market?

Key drivers include health consciousness, demand for natural ingredients, and innovation in beverage formulations.

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6W monitors the market across 60+ countries Globally, publishing an annual market outlook report that analyses trends, key drivers, Size, Volume, Revenue, opportunities, and market segments. This report offers comprehensive insights, helping businesses understand market dynamics and make informed decisions.

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Functional Beverage Market Size | Global Size & Forecast 2025

Code: MTA4577

Publication Date: Jun 2025

What is the Functional beverage Market Size?

According to 绿帽社 internal database and industry insights, the Global Functional beverage market was valued at USD 143.5 billion in 2024 and is anticipated to exceed USD 248.2 billion by 2031, registering a steady at a CAGR of 8.3% during the forecast period.

The functional beverage market is perceiving robust growth due to rising health awareness, changing lifestyles, and the cumulative call for drinks that offer additional health benefits beyond basic nutrition. These beverages, augmented with elements like vitamins, minerals, amino acids, probiotics, are gaining fame among clients seeking ease and wellness in one package.聽

Major Growth Factors of the Functional beverage Industry聽

Increasing fitness and wellness trends
Rising health awareness
Urbanization and busy lifestyles
聽Shift in consumer preferences toward natural and organic products
Innovation in flavor and formulation
Growing demand for energy and sports drinks聽
Rising geriatric population seeking functional health solutions
Expanding availability through online and offline retail channels

Functional beverage Market Trends

The market is seeing increased novelty in product expansion, including plant-based and clean-label formulations, to line up with buyer prospects for transparency and sustainability. There's a increasing demand for modified nutrition, leading to beverages custom-made to specific health consequences. Functional drinks are also being positioned as lifestyle products, supported by targeted digital marketing and celebrity endorsements.

Emerging Developments in the Functional beverage Industry

Producers are leveraging advances in nutraceutical science to introduce novel ingredients such as adaptogens, nootropics, and prebiotics into beverages. There's also a momentous push toward sustainability in packaging and sourcing. Strategic partnerships between food tech setups and established beverage brands are fostering rapid invention. Furthermore, purposeful beverage offerings are increasing into newer types such as mood-enhancing drinks and sleep aids.