Digital Video Content Market Size | Share & Industry Forecast

Q: What is the overall size of the digital video content market?

The digital video content market is projected to reach USD 412.7 billion by 2031.

Q: What is the compound annual growth rate for digital video content market?

The market is expected to grow at a CAGR of 12.0% for the upcoming years.

Q: What is driving the rapid growth in digital video content consumption?

The growth is driven by mobile device usage, affordable internet access, personalized viewing experiences, and the appeal of on-demand and binge-worthy content formats.

Q: Which content formats are dominating the digital video landscape?

Short-form videos, live streaming, web series, user-generated content, and interactive videos are among the most consumed formats globally.

Q: How does 6W market outlook report help businesses in making decisions?

6W monitors the market across 60+ countries Globally, publishing an annual market outlook report that analyses trends, key drivers, Size, Volume, Revenue, opportunities, and market segments. This report offers comprehensive insights, helping businesses understand market dynamics and make informed decisions.

Q: Do you also provide customisation in the market study?

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Digital Video Content Market Size | Growth and Future Outlook 2025

Code: MTA4622

Publication Date: Jul 2025

What is the Digital Video Content Market Size?

According to 绿帽社 internal database and industry insights, the Global digital video content market was estimated to be worth USD 186.4 billion in 2024 and is expected to grow to USD 412.7 billion by 2031. The market is anticipated to grow at a CAGR of 12.0% over the forecast period.

The rise in video consumption across digital platforms, the rapid expansion of OTT services, and the shift in advertising budgets toward video formats are the primary drivers contributing to the market’s growth.

Key Growth Factors of the Digital Video Content Market

Growth in on-demand and mobile video streaming
The increasing popularity of social media platforms for video
OTT providers are investing more in localised and original content.
As 5G infrastructure expands, seamless HD and 4K streaming is made possible.
Consumers preference for digital platforms over traditional TV
The demonstrated ability of video to increase ad performance and engagement

Digital Video Content Market Trends

There is a growing demand for short-form and vertical videos, especially on platforms like TikTok, Instagram Reels, and YouTube Shorts. Subscription-based streaming models (SVOD) and hybrid monetization formats (AVOD + freemium) are gaining traction. The use of AI for video recommendations, personalized thumbnails, and automated editing is becoming mainstream. Additionally, interactive and shoppable video content is emerging as a powerful engagement tool.

Emerging Developments in the Digital Video Content Market

Content creators and platforms are embracing virtual production and 3D animation to cut costs and speed up output. Video analytics tools now offer deeper viewer behavior insights, enabling real-time content optimization. Companies are increasingly localizing content using AI-driven translation and dubbing tools. Integration of blockchain for content rights management and creator monetization is also being explored, particularly in creator-led ecosystems.