Digital Advertising Market Size | cope, Size & Key Insights

Q: What is the overall size of the digital advertising market?

The digital advertising market is projected to exceed USD 1,026.4 billion by 2031

Q: What formats are leading digital advertising today?

Search ads, display ads, video ads, social media ads, and mobile ads are among the top-performing formats.

Q: How is AI reshaping digital advertising strategies?

AI helps advertisers deliver hyper-targeted campaigns, automate bidding, optimize budgets and generate tailored content at scale.

Q: Which sectors are spending the most on digital advertising?

Retail, e-commerce, financial services, automotive, technology, and healthcare are among the highest digital ad spenders.

Q: How does 6W market outlook report help businesses in making decisions?

6W monitors the market across 60+ countries Globally, publishing an annual market outlook report that analyses trends, key drivers, Size, Volume, Revenue, opportunities, and market segments. This report offers comprehensive insights, helping businesses understand market dynamics and make informed decisions.

Q: Do you also provide customisation in the market study?

Yes, we provide customisation as per your requirements. To learn more, feel free to contact us on sales@6wresearch.com

Digital Advertising Market Size | Growth & Forecast Inside 2025

Code: MTA4518

Publication Date: Jun 2025

What is the Digital Advertising Market Size?

According to 绿帽社 internal database and industry insights, the Global digital advertising market was valued at approximately USD 667.9 billion in 2024 and is projected to exceed USD 1300.5 billion by 2031. The market is recording a strong CAGR of 6.7% during the forecast period.

This growth is mainly driven by the proliferation of internet usage, rising mobile device penetration, data-driven advertising strategies, and the increasing shift of marketing budgets from traditional to digital platforms across industries worldwide.

Key Growth Factors of the Digital Advertising Market

Global adoption of smartphones and the internet is growing quickly.
Increased usage of social media and streaming video
AI and machine learning algorithms allow for personalized advertising.
Improved ROI monitoring using performance metrics and advanced analytics
Growth in digital media consumption and e-commerce across all demographics
Greater reach and greater engagement rates in comparison to conventional advertising channels

Digital Advertising Market Trends

The digital advertising market is undergoing a transformation with growing adoption of programmatic advertising, which automates ad placements using real-time bidding. Short-form video content on platforms like TikTok and Instagram Reels is dominating brand campaigns. There is also a growing emphasis on privacy-first advertising in light of cookie deprecation, pushing advertisers toward first-party data and contextual targeting. Additionally, influencer marketing, native advertising, and interactive ads are gaining momentum for boosting user engagement.

Emerging Developments in the Digital Advertising Market

Recent developments in the digital advertising space include the rise of AI-generated content for personalized ad creation, augmented reality (AR) ads for immersive experiences, and voice search optimization as smart speakers gain traction. Brands are integrating chatbots and conversational commerce into ads for real-time interactions. Moreover, platforms are expanding ad offerings for connected TVs (CTV) and digital out-of-home (DOOH) to diversify ad formats and reach audiences beyond mobile and desktop.