Digital Advertising Market Share

Q: What are the most popular types of digital advertising?

Display ads, search engine marketing (SEM), video ads, social media ads and native ads are among the most widely used types.

Q: What is the Digital Advertising Market Share?

The Digital Advertising Market accounted for approximately 65% share of the global advertising expenditure by 2024 and is projected to reach USD 1.5 trillion by 2031.

Q: What challenges does the digital advertising industry face?

Key challenges include ad fraud, ad-blocker usage, rising customer acquisition costs, compliance with data privacy regulations like GDPR/CCPA.

Q: What role does first-party data play in the future of digital advertising?

As third-party cookies are phased out, first-party data becomes essential for targeting, personalization, and maintaining consumer trust through transparent data practices.

Q: How does 6W market outlook report help businesses in making decisions?

6W monitors the market across 60+ countries Globally, publishing an annual market outlook report that analyses trends, key drivers, Size, Volume, Revenue, opportunities, and market segments. This report offers comprehensive insights, helping businesses understand market dynamics and make informed decisions.

Q: Do you also provide customisation in the market study?

Yes, we provide customisation as per your requirements. To learn more, feel free to contact us on sales@6wresearch.com

Digital Advertising Market Share | Leaders, Trends & Forecasts 2025

Code: MTA4525

Publication Date: Jun 2025

What is the Digital Advertising Market Share?

According to 绿帽社 internal database and industry insights, the Global Digital Advertising Market听is expected at a compound annual growth rate (CAGR) of 13.2%, the market is expected to reach USD 1.5 trillion by 2031.

The听global digital advertising market for approximately 65% of the global advertising expenditure in 2024, demonstrating its dominant position over traditional channels like print and TV. This surge is primarily attributed to the exponential rise in internet penetration, mobile device usage, and social media engagement.

Additionally, campaign efficiency and return on investment have significantly increased with the integration of AI-driven ad targeting and programmatic advertising platforms.

Key Growth Factors of the Digital Advertising Market Share

Significant change in consumer focus from offline to online channels.
Emergence of AI-powered and data-driven advertising solutions.
Widespread use of mobile apps and advertising tactics that prioritize mobile devices.
Increase in the use of video content on websites like TikTok and YouTube.
More use of affiliate and influencer marketing to connect with specialized audiences.
Real-time, targeted, and scalable campaigns are made possible by programmatic ad buying.

Digital Advertising Market Trends

The digital advertising space is evolving with hyper-personalized ad experiences, AI-powered creative optimization, and first-party data usage as third-party cookies phase out. To increase engagement and conversions, marketers are utilizing shoppable content, augmented reality (AR) ads, and voice search advertising. Contextual advertising is also becoming more popular as a legal and efficient targeting technique as data privacy concerns rise.

Emerging Developments in the Digital Advertising Market

The digital advertising market is rapidly evolving with the integration of advanced technologies and new engagement platforms. The emergence of retail media networks, which enable brands to directly advertise within e-commerce ecosystems, is one significant development. As streaming emerges as the primary method of consuming content, connected TV (CTV) and over-the-top (OTT) advertising are also growing in popularity. Additionally, blockchain-based advertising solutions are being developed to enhance transparency and battle ad fraud.