Code: MTA4025 | Publication Date: Jun 2025 |
India beverage market is projected to gain traction over the years as the market is experiencing shift towards plant-based drinks, probiotic beverages, and ayurveda-inspired functional beverages. Also, consumer focus on health and wellness will boost demand for natural, clean-label ingredients. Moreover, AI and data-driven personalization in marketing will play a crucial role in driving product innovation.