Amul cheese market share in India

Q: What factors drive the overall growth of Amul cheese market share in India?

The growth is primarily driven by strong brand equity and wide retail presence with increasing adoption of cheese in Indian cuisine and snacking habits.

Q: Which regions contribute most to Amul鈥檚 cheese sales in India?

Urban and semi-urban regions, especially metro cities are major contributors due to higher disposable incomes and evolving food habits.

Q: How is Amul adapting to changing consumer preferences?

Amul is innovating with value-added variants, convenient packaging, flavored options, and increasing its reach through modern retail, e-commerce, and foodservice partnerships.

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Amul cheese market share in India | Market Size & Trends 2025

Code: MTA4047

Publication Date: Jun 2025

What is the Amul cheese market share in India?

According to 绿帽社 internal database and industry insights, India Amul cheese market is projected to grow at a CAGR of around 6.1% from 2025 to 2031.

Amul holds an estimated market share of approximately 70% in India鈥檚 packaged cheese segment, maintaining its strong dominance over both retail and hotel sectors.

The brand continues to strengthen its leadership through extensive distribution, consistent quality, and an expanding product range including processed cheese, cheese slices, cubes, spreads, and flavored variants.

Key Growth Factors

Rapid urbanization and growth of nuclear families driving processed cheese consumption.
Rising preference for convenience foods and quick recipes at home.
Increasing presence in quick-service restaurants and institutional sales.
Aggressive marketing and brand trust built over decades.
Expansion into tier II and III cities boosting rural and semi-urban demand.
New product innovations catering to changing taste preferences.

Market Trends (2025鈥�2031)

The India cheese market, led by Amul, is expected to maintain steady growth trends between 2025鈥�2031. Demand is being driven by the post-pandemic rise in Western food culture and an increase in home cooking trends. Amul keeps up with both domestic and foreign brands by concentrating on supply chain efficiency, product diversification, and affordable packaging in order to reach new consumer segments.