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United States (US) Business Intelligence and Analytics Software Market (2025-2031) Outlook | Trends, Companies, Revenue, Size, Value, Analysis, Growth, Forecast, Share, Industry

Market Forecast By Segment (Business Intelligence (BI) Platforms, Corporate Performance Management (CPM) Suite, Advanced and Predictive Analytics, Content Analytics, Analytics Application), By Deployment Modes (On-premise, Cloud), By Organization Size (Small Medium Business (SMBâ„¢s), Large enterprises), By Deployment Mode (On-premise, Cloud), By Verticals (Banking, Financial Services, and Insurance (BFSI), Healthcare, IT & Telecom, Retail, Manufacturing, Education, Government, Energy and Power) And Competitive Landscape
Product Code: ETC4402022 Publication Date: Jul 2023 Updated Date: Jun 2025 Product Type: Report
Publisher: ÂÌñÉç Author: Vasudha No. of Pages: 85 No. of Figures: 45 No. of Tables: 25

United States (US) Business Intelligence and Analytics Software Market Overview

The United States Business Intelligence and Analytics Software Market is experiencing rapid growth driven by increasing demand for data-driven decision-making across various industries. The market is characterized by a wide range of software solutions offered by key players such as Microsoft, Tableau, SAP, IBM, and Oracle. These solutions provide businesses with tools to analyze, visualize, and interpret data to gain valuable insights for strategic planning and performance monitoring. Factors contributing to market growth include the need for real-time data analysis, cloud-based solutions, and the rising adoption of artificial intelligence and machine learning technologies. The market is expected to continue expanding as organizations recognize the importance of leveraging data to stay competitive in today`s digital landscape.

United States (US) Business Intelligence and Analytics Software Market Trends

Currently, the US Business Intelligence and Analytics Software Market is experiencing a shift towards more advanced analytics capabilities, including artificial intelligence and machine learning. Companies are increasingly looking to harness the power of data to drive strategic decision-making and gain a competitive edge. Cloud-based BI solutions are also gaining traction due to their scalability and flexibility. Furthermore, there is a growing emphasis on self-service analytics tools that empower business users to access and analyze data without heavy reliance on IT departments. With the exponential growth of data sources and the increasing complexity of business operations, there is a rising demand for BI and analytics software that can provide real-time insights, predictive analytics, and data visualization capabilities to support agile decision-making processes.

United States (US) Business Intelligence and Analytics Software Market Challenges

In the US Business Intelligence and Analytics Software Market, some key challenges include increasing complexity of data sources and formats, difficulty in ensuring data accuracy and quality, and the need for skilled professionals to interpret and act on the insights generated. Moreover, companies often struggle with integrating data from various systems and departments to create a holistic view of their operations, leading to fragmented insights and decision-making. Additionally, with the rapid advancements in technology, keeping up with the latest tools and solutions while ensuring data security and compliance poses a significant challenge for businesses. Overall, navigating these challenges requires organizations to invest in robust data management strategies, upskill their workforce, and adopt agile and scalable BI and analytics solutions to stay competitive in the dynamic market landscape.

United States (US) Business Intelligence and Analytics Software Market Investment Opportunities

The US Business Intelligence and Analytics Software Market offers several investment opportunities due to the increasing demand for data-driven decision-making tools across various industries. With the rise of big data and the need for advanced analytics capabilities, investing in established BI and analytics software companies such as Tableau, Qlik, and Microsoft could be lucrative. Additionally, there is a growing trend towards AI-powered analytics solutions, presenting opportunities for investment in emerging companies like Domo and ThoughtSpot. As organizations continue to prioritize data-driven insights to gain a competitive edge, investing in the US Business Intelligence and Analytics Software Market can offer long-term growth potential for investors seeking exposure to the technology sector.

United States (US) Business Intelligence and Analytics Software Market Government Policy

The US government has implemented various policies and regulations that impact the Business Intelligence and Analytics Software Market. These include data privacy laws such as the California Consumer Privacy Act (CCPA) and the Health Insurance Portability and Accountability Act (HIPAA) that require companies to protect consumer data. Additionally, the government`s focus on cybersecurity through initiatives like the Cybersecurity and Infrastructure Security Agency (CISA) affects the software market by emphasizing the importance of secure data handling and storage. Furthermore, government investments in data infrastructure and analytics capabilities through programs like the Department of Commerce`s National Technical Information Service (NTIS) aim to enhance data accessibility and utilization. Overall, these policies shape the landscape for BI and analytics software providers in the US market.

United States (US) Business Intelligence and Analytics Software Market Future Outlook

The United States Business Intelligence and Analytics Software Market is poised for substantial growth in the coming years, driven by the increasing adoption of data-driven decision-making across industries. Factors such as the proliferation of big data, the rise of artificial intelligence and machine learning technologies, and the need for real-time insights are fueling the demand for advanced analytics solutions. Companies are recognizing the importance of leveraging data to gain a competitive edge and enhance operational efficiency. Cloud-based BI and analytics solutions are expected to gain momentum, enabling organizations to access and analyze data from anywhere. Additionally, the integration of predictive analytics and data visualization tools will further enhance the capabilities of these software solutions, making them indispensable for businesses looking to stay ahead in a rapidly evolving market landscape.

Key Highlights of the Report:

  • United States (US) Business Intelligence and Analytics Software Market Outlook
  • Market Size of United States (US) Business Intelligence and Analytics Software Market, 2024
  • Forecast of United States (US) Business Intelligence and Analytics Software Market, 2031
  • Historical Data and Forecast of United States (US) Business Intelligence and Analytics Software Revenues & Volume for the Period 2021 - 2031
  • United States (US) Business Intelligence and Analytics Software Market Trend Evolution
  • United States (US) Business Intelligence and Analytics Software Market Drivers and Challenges
  • United States (US) Business Intelligence and Analytics Software Price Trends
  • United States (US) Business Intelligence and Analytics Software Porter's Five Forces
  • United States (US) Business Intelligence and Analytics Software Industry Life Cycle
  • Historical Data and Forecast of United States (US) Business Intelligence and Analytics Software Market Revenues & Volume By Segment for the Period 2021 - 2031
  • Historical Data and Forecast of United States (US) Business Intelligence and Analytics Software Market Revenues & Volume By Business Intelligence (BI) Platforms for the Period 2021 - 2031
  • Historical Data and Forecast of United States (US) Business Intelligence and Analytics Software Market Revenues & Volume By Corporate Performance Management (CPM) Suite for the Period 2021 - 2031
  • Historical Data and Forecast of United States (US) Business Intelligence and Analytics Software Market Revenues & Volume By Advanced and Predictive Analytics for the Period 2021 - 2031
  • Historical Data and Forecast of United States (US) Business Intelligence and Analytics Software Market Revenues & Volume By Content Analytics for the Period 2021 - 2031
  • Historical Data and Forecast of United States (US) Business Intelligence and Analytics Software Market Revenues & Volume By Analytics Application for the Period 2021 - 2031
  • Historical Data and Forecast of United States (US) Business Intelligence and Analytics Software Market Revenues & Volume By Deployment Modes for the Period 2021 - 2031
  • Historical Data and Forecast of United States (US) Business Intelligence and Analytics Software Market Revenues & Volume By On-premise for the Period 2021 - 2031
  • Historical Data and Forecast of United States (US) Business Intelligence and Analytics Software Market Revenues & Volume By Cloud for the Period 2021 - 2031
  • Historical Data and Forecast of United States (US) Business Intelligence and Analytics Software Market Revenues & Volume By Organization Size for the Period 2021 - 2031
  • Historical Data and Forecast of United States (US) Business Intelligence and Analytics Software Market Revenues & Volume By Small Medium Business (SMB??s) for the Period 2021 - 2031
  • Historical Data and Forecast of United States (US) Business Intelligence and Analytics Software Market Revenues & Volume By Large enterprises for the Period 2021 - 2031
  • Historical Data and Forecast of United States (US) Business Intelligence and Analytics Software Market Revenues & Volume By Deployment Mode for the Period 2021 - 2031
  • Historical Data and Forecast of United States (US) Business Intelligence and Analytics Software Market Revenues & Volume By On-premise for the Period 2021 - 2031
  • Historical Data and Forecast of United States (US) Business Intelligence and Analytics Software Market Revenues & Volume By Cloud for the Period 2021 - 2031
  • Historical Data and Forecast of United States (US) Business Intelligence and Analytics Software Market Revenues & Volume By Verticals for the Period 2021 - 2031
  • Historical Data and Forecast of United States (US) Business Intelligence and Analytics Software Market Revenues & Volume By Banking, Financial Services, and Insurance (BFSI) for the Period 2021 - 2031
  • Historical Data and Forecast of United States (US) Business Intelligence and Analytics Software Market Revenues & Volume By Healthcare for the Period 2021 - 2031
  • Historical Data and Forecast of United States (US) Business Intelligence and Analytics Software Market Revenues & Volume By IT & Telecom for the Period 2021 - 2031
  • Historical Data and Forecast of United States (US) Business Intelligence and Analytics Software Market Revenues & Volume By Retail for the Period 2021 - 2031
  • Historical Data and Forecast of United States (US) Business Intelligence and Analytics Software Market Revenues & Volume By Manufacturing for the Period 2021 - 2031
  • Historical Data and Forecast of United States (US) Business Intelligence and Analytics Software Market Revenues & Volume By Education for the Period 2021 - 2031
  • Historical Data and Forecast of United States (US) Business Intelligence and Analytics Software Market Revenues & Volume By Government for the Period 2021 - 2031
  • Historical Data and Forecast of United States (US) Business Intelligence and Analytics Software Market Revenues & Volume By Energy and Power for the Period 2021 - 2031
  • United States (US) Business Intelligence and Analytics Software Import Export Trade Statistics
  • Market Opportunity Assessment By Segment
  • Market Opportunity Assessment By Deployment Modes
  • Market Opportunity Assessment By Organization Size
  • Market Opportunity Assessment By Deployment Mode
  • Market Opportunity Assessment By Verticals
  • United States (US) Business Intelligence and Analytics Software Top Companies Market Share
  • United States (US) Business Intelligence and Analytics Software Competitive Benchmarking By Technical and Operational Parameters
  • United States (US) Business Intelligence and Analytics Software Company Profiles
  • United States (US) Business Intelligence and Analytics Software Key Strategic Recommendations

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1 Executive Summary

2 Introduction

2.1 Key Highlights of the Report

2.2 Report Description

2.3 Market Scope & Segmentation

2.4 Research Methodology

2.5 Assumptions

3 United States (US) Business Intelligence and Analytics Software Market Overview

3.1 United States (US) Country Macro Economic Indicators

3.2 United States (US) Business Intelligence and Analytics Software Market Revenues & Volume, 2021 & 2031F

3.3 United States (US) Business Intelligence and Analytics Software Market - Industry Life Cycle

3.4 United States (US) Business Intelligence and Analytics Software Market - Porter's Five Forces

3.5 United States (US) Business Intelligence and Analytics Software Market Revenues & Volume Share, By Segment , 2021 & 2031F

3.6 United States (US) Business Intelligence and Analytics Software Market Revenues & Volume Share, By Deployment Modes, 2021 & 2031F

3.7 United States (US) Business Intelligence and Analytics Software Market Revenues & Volume Share, By Organization Size, 2021 & 2031F

3.8 United States (US) Business Intelligence and Analytics Software Market Revenues & Volume Share, By Deployment Mode, 2021 & 2031F

3.9 United States (US) Business Intelligence and Analytics Software Market Revenues & Volume Share, By Verticals, 2021 & 2031F

4 United States (US) Business Intelligence and Analytics Software Market Dynamics

4.1 Impact Analysis

4.2 Market Drivers

4.3 Market Restraints

5 United States (US) Business Intelligence and Analytics Software Market Trends

6 United States (US) Business Intelligence and Analytics Software Market, By Types

6.1 United States (US) Business Intelligence and Analytics Software Market, By Segment

6.1.1 Overview and Analysis

6.1.2 United States (US) Business Intelligence and Analytics Software Market Revenues & Volume, By Segment , 2021 - 2031F

6.1.3 United States (US) Business Intelligence and Analytics Software Market Revenues & Volume, By Business Intelligence (BI) Platforms, 2021 - 2031F

6.1.4 United States (US) Business Intelligence and Analytics Software Market Revenues & Volume, By Corporate Performance Management (CPM) Suite, 2021 - 2031F

6.1.5 United States (US) Business Intelligence and Analytics Software Market Revenues & Volume, By Advanced and Predictive Analytics, 2021 - 2031F

6.1.6 United States (US) Business Intelligence and Analytics Software Market Revenues & Volume, By Content Analytics, 2021 - 2031F

6.1.7 United States (US) Business Intelligence and Analytics Software Market Revenues & Volume, By Analytics Application, 2021 - 2031F

6.2 United States (US) Business Intelligence and Analytics Software Market, By Deployment Modes

6.2.1 Overview and Analysis

6.2.2 United States (US) Business Intelligence and Analytics Software Market Revenues & Volume, By On-premise, 2021 - 2031F

6.2.3 United States (US) Business Intelligence and Analytics Software Market Revenues & Volume, By Cloud, 2021 - 2031F

6.3 United States (US) Business Intelligence and Analytics Software Market, By Organization Size

6.3.1 Overview and Analysis

6.3.2 United States (US) Business Intelligence and Analytics Software Market Revenues & Volume, By Small Medium Business (SMB??s), 2021 - 2031F

6.3.3 United States (US) Business Intelligence and Analytics Software Market Revenues & Volume, By Large enterprises, 2021 - 2031F

6.4 United States (US) Business Intelligence and Analytics Software Market, By Deployment Mode

6.4.1 Overview and Analysis

6.4.2 United States (US) Business Intelligence and Analytics Software Market Revenues & Volume, By On-premise, 2021 - 2031F

6.4.3 United States (US) Business Intelligence and Analytics Software Market Revenues & Volume, By Cloud, 2021 - 2031F

6.5 United States (US) Business Intelligence and Analytics Software Market, By Verticals

6.5.1 Overview and Analysis

6.5.2 United States (US) Business Intelligence and Analytics Software Market Revenues & Volume, By Banking, Financial Services, and Insurance (BFSI), 2021 - 2031F

6.5.3 United States (US) Business Intelligence and Analytics Software Market Revenues & Volume, By Healthcare, 2021 - 2031F

6.5.4 United States (US) Business Intelligence and Analytics Software Market Revenues & Volume, By IT & Telecom, 2021 - 2031F

6.5.5 United States (US) Business Intelligence and Analytics Software Market Revenues & Volume, By Retail, 2021 - 2031F

6.5.6 United States (US) Business Intelligence and Analytics Software Market Revenues & Volume, By Manufacturing, 2021 - 2031F

6.5.7 United States (US) Business Intelligence and Analytics Software Market Revenues & Volume, By Education, 2021 - 2031F

6.5.8 United States (US) Business Intelligence and Analytics Software Market Revenues & Volume, By Energy and Power, 2021 - 2031F

6.5.9 United States (US) Business Intelligence and Analytics Software Market Revenues & Volume, By Energy and Power, 2021 - 2031F

7 United States (US) Business Intelligence and Analytics Software Market Import-Export Trade Statistics

7.1 United States (US) Business Intelligence and Analytics Software Market Export to Major Countries

7.2 United States (US) Business Intelligence and Analytics Software Market Imports from Major Countries

8 United States (US) Business Intelligence and Analytics Software Market Key Performance Indicators

9 United States (US) Business Intelligence and Analytics Software Market - Opportunity Assessment

9.1 United States (US) Business Intelligence and Analytics Software Market Opportunity Assessment, By Segment , 2021 & 2031F

9.2 United States (US) Business Intelligence and Analytics Software Market Opportunity Assessment, By Deployment Modes, 2021 & 2031F

9.3 United States (US) Business Intelligence and Analytics Software Market Opportunity Assessment, By Organization Size, 2021 & 2031F

9.4 United States (US) Business Intelligence and Analytics Software Market Opportunity Assessment, By Deployment Mode, 2021 & 2031F

9.5 United States (US) Business Intelligence and Analytics Software Market Opportunity Assessment, By Verticals, 2021 & 2031F

10 United States (US) Business Intelligence and Analytics Software Market - Competitive Landscape

10.1 United States (US) Business Intelligence and Analytics Software Market Revenue Share, By Companies, 2024

10.2 United States (US) Business Intelligence and Analytics Software Market Competitive Benchmarking, By Operating and Technical Parameters

11 Company Profiles

12 Recommendations

13 Disclaimer

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